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Bạc Liêu: The Cowboy and the Wind Farm

A small southern delta province with a folklore-famous 1930s landowner ('the Bạc Liêu Cowboy'), Vietnam's largest coastal wind farm, and a Khmer Theravada community.

Published 2026-05-17· 3 min read· Vietnam Knowledge

Bạc Liêu is one of the smaller Mekong delta provinces, on the south coast between Sóc Trăng and Cà Mau. It has three notable claims: the folklore of the Bạc Liêu Cowboy (Công Tử Bạc Liêu), Vietnam's largest coastal wind farm, and a substantial Khmer Theravada community.

For travellers, it's primarily a stop on the deep-south road trip rather than a destination in its own right.

What's distinctive

Công Tử Bạc Liêu (the Bạc Liêu Cowboy)

In the 1920s and 30s, Trần Trinh Huy — the son of one of the wealthiest landlords in French Indochina — became Vietnam's most famous playboy. He flew his own private plane (rare in Vietnam at the time), lit cigarettes with high-denomination banknotes to impress women, and burned through one of the largest family fortunes of the era. His exploits became national folklore.

His family mansion in Bạc Liêu city is preserved as a museum / hotel (Công Tử Bạc Liêu House) — visitors can tour the rooms and read the stories. Restoration is patchy but the building and the legend are real.

Bạc Liêu Wind Farm

The country's largest coastal wind farm — 99 turbines on the tidal flats just offshore, visible from the road as a striking modernist landscape. Has become a popular Instagram and domestic-tourism spot in recent years.

Bird sanctuary

A small sanctuary near Bạc Liêu city protects nesting storks and herons. Best at dawn and dusk.

Khmer pagodas

Smaller in number than Sóc Trăng or Trà Vinh but present. Xiêm Cán Pagoda is the most-visited — a 19th-century Khmer Theravada temple.

How to get there

From Cần Thơ: 2 hours south by bus or car.

From Sóc Trăng: 50 minutes south.

From HCMC: 7 hours by bus or car.

No flights, no train.

When to visit

  • December–April: dry season, easier travel.
  • Tết long weekend brings major domestic tourism to the Wind Farm.

Where to stay

Mid-range business hotels in Bạc Liêu city. Bạc Liêu Hotel is the main long-running option; newer chains have arrived.

Food

  • Bún bò cay — a beef-and-pepper noodle soup specific to Bạc Liêu.
  • Bánh củ cải — radish cake, Chinese-influenced.
  • Seafood along the coast — fresh, simple.

Honest take

Bạc Liêu is a one-night stop. The Wind Farm at sunset is genuinely impressive. The Cowboy mansion is more folklore than mansion. Khmer culture is more concentrated elsewhere. For most foreign visitors, it's a stop on a longer push to Cà Mau and the southernmost point.

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